TiVo Has Highly Qualified Consumers

These consumers are young, affluent, evenly skewed male/female, and very hard to reach…without TiVo.

The Passionate TiVo Subscriber

TiVo customers don't just passively watch TV, they passionately interact with it. They love TV, movies, and entertainment and are fanatical about the TiVo service.

In fact, TiVo DVR owners are more likely than the general US population to: *

• Watch premium channels (index 182)
• Watch movies (index 120)
• Spend on DVDs (index 123)
• Spend on VOD (index 144)
• Spend on video games (index 132)

TiVo users are willing to part with many other conveniences before giving up their TiVo DVRs: **

• 94% would give up video games for TiVo
• 81% would give up their iPod for TiVo

TiVo Fun Facts

TiVo subscribers fit entertainment around their busy lifestyles and family needs:

• 72% watch time-shifted programming (Aug 2007) **
• 91% feel they need to fast-forward through ads to fit their lifestyles (Aug 2007)**

In return for the flexibility of time-shifted programming, TiVo consumers are loyal fans:

• 95% feel that DVRs (such as TiVo DVRs) make TV more convenient (Oct 2007)**
• 85% of parents would recommend TiVo DVRs to other parents (Aug 2007)**