The Passionate TiVo Subscriber
TiVo customers don't just passively watch TV, they passionately interact with it. They love TV, movies, and entertainment and are fanatical about the TiVo service.
In fact, TiVo DVR owners are more likely than the general US population to: *
- Watch premium channels (index 182)
- Watch movies (index 120)
- Spend on DVDs (index 123)
- Spend on VOD (index 144)
- Spend on video games (index 132)
* Source: MRI, DoubleBase 08
TiVo users are willing to part with many other conveniences before giving up their TiVo DVRs: **
- 94% would give up video games for TiVo
- 81% would give up their iPod for TiVo
** TiVo Proprietary Data, Tidbits 2007